Mage and Her Phoenix

Overview

"Mage and her Phoenix" is the personal branding of Cathy Sit, a Coach & Educator, and a Modern Medicine Woman. I was commissioned to create her personal logo, which needed to reflect her unique blend of roles and embody her philosophy.

The logo design aimed to symbolize the symbiosis between internal peace and fire, key elements in Cathy Sit's approach to coaching and healing. The challenge was to create a visual identity that seamlessly blended these contrasting yet complementary themes.

The final logo presents a harmonious figure combining a Woman and a Phoenix. This design choice symbolizes the fusion of Cathy’s calming, nurturing qualities with the transformative, fiery energy of the Phoenix. The Phoenix represents rebirth and renewal, aligning with Cathy’s role as a modern medicine woman who guides others through personal transformation.