WallStreetBets
Decentralazing Wall Street
Overview
WallStreetBets is an initiative from the founder of the popular Reddit group, which boasts 11 million members. The goal is to create a financial system that empowers the entire community, affectionately known as "The Apes."
The project aimed to modernize the WallStreetBets logo and establish a neon-themed brand that reflects a futuristic world—an "Apes' dream" where they have taken over Wall Street in New York City. The marketing site needed to depict this vision, showcasing iconic street imagery and the Apes in revolution, taking control of their financial future.
This vision resonated strongly with the community, leading to a successful ICO that raised over $6 million, further solidifying the project's impact and reach.
Client
Year
Country
Role
Credits
Recognitions & Publications
Team
Marketing Site
Overview
The marketing site was essential in attracting public interest to the project. We strategically sacrificed some space to convey the community's vision of economic and banking freedom. By using a simple parallax animation, we recreated Wall Street in New York, imagining a future where the "apes" take control and challenge a corrupt system that disproportionately benefits the wealthiest.
Role
Product Design & Design System
Overview
WallStreetBets created various tools by and for the community, with product design and strategy focused on finding methods for interaction, suggestion, and action—much like the famous subreddit. We designed, developed, and implemented mechanisms for proposal, where the "apes" could suggest investment ideas; voting, where they could choose among alternatives and make investments; and a staking platform, where they could stake WSB tokens, support the project, and capitalize on their contributions.
Role
Buy Page
Overview
This page was designed in a comical way to guide the community toward purchasing the token. Using simple web animations, the user scrolls down to a button that gradually grows larger and larger. The result is a straightforward, yet powerfull looking page with a single purpose: to encourage users to buy the token.
Role
Community Reaction
Overview
The community's reaction to the new brand was crucial to its success. We made it a priority to understand the brand's impact on both current and prospective community members. After some trial and error, the community was captivated by the brand, which played a key role in raising over $6 million during the ICO.
