WallStreetBets
Decentralizing Wall Street
Overview
WallStreetBets is an initiative from the founder of the popular Reddit community — 11 million members strong — built around a simple goal: a financial system that empowers the community itself, affectionately known as "The Apes."
As lead designer, I worked on modernizing the WallStreetBets logo and building a neon-futurist brand around a single idea: an "Apes' dream" where the community takes over Wall Street. The marketing site brought that vision to life — iconic New York street imagery, the Apes in open revolution, taking control of their own financial future.
That vision resonated. The brand became part of a broader effort that led to a successful ICO, raising over $6 million.
Client
Year
Country
Role
Credits
Recognitions & Publications
Team
Marketing Site
Overview
The marketing site had one job: turn public curiosity into belief in the project. We leaned into a bold creative choice — a parallax animation recreating Wall Street in New York, reimagined as a future where "the apes" take control and challenge a system built to favor the wealthiest.
Role
Product Design & Design System
Overview
WallStreetBets needed tools built by and for its community — designed around the same instincts that make the subreddit work: proposing, voting, and acting together.I led design and strategy for three core mechanisms: a proposal system where the community could suggest investment ideas, a voting system to choose between them, and a staking platform letting members support the project and share in its upside.
Role
Buy Page
Overview
A deliberately playful page with one purpose: get people to buy the token. As the user scrolls, a single button grows larger and larger — a simple animation that turns a straightforward action into a genuinely powerful piece of persuasion.
Role
Community Reaction
Overview
Brand only matters if the community believes in it — so understanding how both current and prospective members responded was a priority from the start. After some iteration, the brand connected. That reception became part of the momentum behind the ICO's $6 million raise.
