Arkade

Overview

Arkade is a comprehensive rebranding project that transformed the former Leaptrade into a cutting-edge community-based video game store. This project aimed to integrate Web3 technology to create a vibrant ecosystem where users can trade games, in-game items, and NFTs.

The primary goal of Arkade was to establish a community-driven platform that leverages Web3 technology for secure and transparent trading.

The rebranding strategy centered on creating a modern, globally recognized brand that embodies the spirit of community and exchange. The visual identity and logo were designed with a 3D-first approach, ensuring that Arkade could seamlessly integrate into the Metaverse as an interactive object rather than a mere 2D element.

The logo was focused on creating a simple joystick element where the main handle becomes a planet, with moons moving endlessly around it. These moons symbolize the global exchange system of traded items, emphasizing the platform's worldwide reach and the continuous flow of trade.