Arkade

Overview

Arkade is a rebrand that turned the former Leaptrade into a community-driven video game store, built on Web3 technology for secure, transparent trading of games, in-game items, and NFTs.

The visual identity was designed 3D-first, so the brand could function as an interactive object in the Metaverse rather than a flat, 2D mark. The logo builds on a simple joystick form — its handle becomes a planet, with moons orbiting endlessly around it, symbolizing the platform's global exchange of traded items and the constant flow of trade that powers it.