Notable.art
Bridging Digital & Physical Art
Overview
Notable is an art platform that intends to revolutionize the art world by partnering with renowned visual artists to bring their visions to Web3.
My journey with Notable began in its infancy in early 2022. Together, we embarked on a journey, starting with the name selection and a branding exercise that needed to encapsulate the best of the Web3 world, trending into expressiveness and the tradition and elegance of the traditional art market.
Transitioning to a full-time role in 2023, I was privileged to lead all design efforts as the company's Creative Director. My contributions helped the company raise 1 million dollars.
Client
Year
Country
Role
Credits
Link
Recognitions & Publications
Team
Marketing site
Overview
The creation of the marketing pages for Notable required a dynamic and engaging approach to effectively support our user growth and brand awareness efforts.
This project necessitated a very active and dynamic website with time-based iterations. For example, on the home page, we started with indicative information, hiding the art and names of the artists. In correlation with our marketing efforts, we gradually revealed more information, keeping the site continuously updated and engaging. This incremental unveiling helped maintain user interest and excitement.
Role
Recognitions & Publications
Investor Site
Overview
The investor site was designed to communicate Notable's value proposition and potential to investors, supporting our fundraising efforts.
We initially started with a traditional pitch deck to share our business model and investment opportunity with potential investors. After some success, we transitioned to a more accessible and dynamic, mobile-friendly, and easy-to-reach web version, helping us gather over USD$1,000,000 in investments.
Role
Recognitions & Publications
Design System & Notable Platform
Overview
The design system was my primary tool for ensuring consistency and efficiency across all Notable products. It played a crucial role in streamlining design processes and improving collaboration with the development team.
The design system provided a set of guidelines that were applied across all products. This ensured a unified look and feel, enhancing the user experience across different touchpoints.
The main product, the Notable platform, aimed to create a space that seamlessly integrates the traditional elegance of the art world with the innovative potential of Web3. The platform allows users to explore art in a highly interactive and engaging manner, fostering connections between artists, collectors, and enthusiasts.
Role
Credits
Recognitions & Publications
Hunt Slonem First Digital Collection
Overview
The Hunt Slonem First Digital Collection was an exciting project that involved close collaboration with the renowned artist Hunt Slonem and his team. This initiative was planned to mark Slonem's entry into the digital art world, showcasing his unique vision through a carefully strategized and conceptualized collection.
Working closely with Hunt Slonem and his team, we ensured that the digital collection stayed true to his artistic style and vision. Regular meetings and creative sessions allowed us to gain deep insights into his work, enabling us to accurately translate his physical art into the digital realm.
Role
Recognitions & Publications
Notable Video
Overview
The "Notable Video" project was a dynamic and engaging initiative that involved collaboration with the talented video editor Panos Oikonomou. This project aimed to create a versatile video that could be used as a single cohesive piece or divided into three distinct sections, offering flexibility for various marketing and promotional needs.
I was responsible for creating the storyboard, mood boards, and assets for the video. The storyboard outlined the narrative structure, ensuring a coherent flow of information and visual storytelling.
I also created various assets, including all graphics and scenes. The scenes were created using three different AI tools to convey realism.
Role
Credits
Recognitions & Publications
